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Listen to or watch our latest Interview on the EV software transformation happening with Monta from Miami’s Wynwood neighborhood.
Imagine thousands of electric vehicles across Miami working together to support our power grid during a hot summer afternoon.
That is the near future Casper Rasmussen envisions for the EV charging industry.
“All the magic happens on the software side,” said the CEO and co-founder of Monta, a Copenhagen-based EV charging software company that recently made Miami its North American headquarters.
Monta’s mission is to make charging as seamless as filling up a gas tank, powered by software that connects drivers, charging stations, and the grid itself.
In our latest Opportunity Miami Interview, we spoke with Rasmussen to learn more about how the rapid buildout of EV charging infrastructure will impact our future energy needs and sources.
“If I can’t figure this out, there’s no way my parents can.”
Monta’s story began in 2020 when the engineer and seasoned app developer bought his first EV in Denmark. The charging experience was clunky and confusing. “If I can’t figure this out, there’s no way my parents can,” he recalled.
That frustration became a vision to build software that manages the entire charging experience, from finding an available station to paying for a charge, and even helping balance the power grid through smart energy management. Today, Monta supports over 700 different charging station models across 13 global markets and has raised over $140 million to expand.
Why Miami?
When Monta looked to set up a North American base, the choice came down to time zones, talent, and traction. Miami offered all three.
On the business side, Florida ranks among the top U.S. states for EV adoption, alongside California and Texas. On the cultural side, Miami’s energy—both literal and entrepreneurial—was a draw, Rasmussen said.
Monta’s Wynwood office offers warehouse-like space for on-site hardware testing while tapping into a growing pool of sales, operations, and engineering talent.
As Rasmussen put it: “If we pick a nice place, we can attract talent from Europe, bring them here for visits, and build a good culture from the start.”
And the timing couldn’t be better.
With EV adoption moving quickly, innovation on the software side needs to happen now.
“We want to come in early when the markets are getting developed so we can deploy our software out to the charging stations and then grow with the customers together,” he added.
The hardware, or the charging stations themselves, may be what you see, but Monta’s innovative platform not only connects drivers to chargers but also manages how power is distributed when multiple EVs are charging at once.
That intelligence has big implications for sustainability. Most cars sit idle 90% of the time, Rasmussen noted. Monta’s software can eventually enable those batteries to feed electricity back to the grid during peak demand, making it easier to integrate renewable energy sources and reduce power costs. (Such vehicle-to-grid technology allows car owners to earn money by selling the excess energy stored in their EV batteries back to the grid.)
“If we can have a fleet of millions of cars actually being able to run the power grid when it's needed, that would be amazing,” he said of that vision for the future.
Miami: Powering the Future of Clean Transportation
Monta’s expansion into Miami serves as a case study in how global clean-tech companies can help shape our economic future.
Monta’s local team is already growing, creating high-skill jobs in software, operations, and engineering. Rasmussen said that Miami can be a model for smart, scalable charging infrastructure as EV adoption continues to grow. And the company’s presence bridges Miami to innovation hubs across Europe, reinforcing our position as a crossroads for clean energy technology.
“We are not deploying hardware. We are not installing hardware. We are not working the power grids or selling the electricity,” Rasmussen said. “For us to really succeed, it's about partnering with a lot of the existing players.”
Blink Charging, which provides EV charging equipment, can serve as one such partnership. We featured them in our On Site video series in August 2022.
By 2040, most new cars sold in developed markets are expected to be electric. That means EV charging will be as common as gas stations are today. With companies like Monta, Miami can set the standard for how cities can transition to clean transportation while building a sustainable economy.
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